From the mountains of Scandinavia to conquering the world – the remarkable journey of Haglöfs
The story of the Haglöfs brand begins in 1914 when Viktor Haglöf, a young Swedish entrepreneur, decided to create a backpack that could withstand the harsh Scandinavian climate. Initially, he handcrafted them in a small workshop, and his products quickly gained recognition among local residents. Today, the Haglöfs brand is synonymous with innovation and reliability, and its products are used by outdoor enthusiasts worldwide. What makes this brand so popular? It is the combination of tradition, modern technologies, and a relentless pursuit of perfection.
Why does sustainability define Haglöfs?
For years, Haglöfs has prioritized sustainable development, evident in every aspect of its operations. Haglöfs proudly emphasizes its Scandinavian roots, which obligate it to care for the natural environment. In practice, this means using eco-friendly materials, such as recycled fabrics and organic cotton, and minimizing the carbon footprint. Haglöfs is also involved in initiatives aimed at nature conservation, making it a leader in the industry in terms of environmental responsibility.
Innovative materials and technologies
One of the key elements that distinguish Haglöfs is the use of advanced material technologies. An example is the line of products made from PROOF™ fabric, which offers excellent waterproofing while maintaining breathability. This allows users to enjoy comfort even in the most extreme weather conditions. Haglöfs continuously develops its products, introducing innovative solutions that enhance their functionality and durability.
Exceptional attention to detail
The Haglöfs brand is known for its extraordinary attention to detail, evident in every product. From ergonomic backpacks to technical jackets, every element is meticulously designed to meet the demands of even the most discerning users. An example is the Vina series backpacks, equipped with the Airback™ ventilation system, ensuring optimal airflow and comfort during long hikes.
From mountain hikes to urban adventures – Haglöfs collections
Haglöfs offers a wide range of products that cater to the needs of both mountain expedition enthusiasts and those seeking reliable everyday clothing. Each product is designed with the specific requirements of users in mind, making this brand the number one choice for those who value functionality and style.
Your adventure without limits
Haglöfs clothing is for those who are not afraid of challenges. The brand's products, such as the Roc Spire jackets, are characterized by high resistance to weather conditions thanks to the use of GORE-TEX® membranes. Additionally, the ergonomic cut and numerous pockets make them ideal for long mountain expeditions.
Style and functionality for everyday life
The brand offers a collection dedicated to city dwellers who need clothing that combines style with practicality. Haglöfs jackets feature synthetic QuadFusion™ insulation, providing warmth and lightness. This makes them an excellent choice for cooler days without compromising on fashionable looks.
The secret to Haglöfs' success
Haglöfs combines traditional values with modern technologies, making it a unique brand in the market. An example of this combination is its collaboration with environmental organizations that support sustainable development and environmental protection.
An edge through eco-friendly approach
For years, Haglöfs has been committed to environmental protection efforts, placing it at the forefront of companies caring for the planet. Collaboration with initiatives like "1% for the Planet" allows the brand to allocate a portion of its profits to pro-environmental projects. This approach is gaining recognition among customers who increasingly choose environmentally friendly products.
Technological innovations serving users
Thanks to continuous investment in research and development, Haglöfs introduces products to the market that surprise with functionality and modern design. An example is the use of Polartec® Power Stretch® technology in thermal clothing, providing excellent fit and freedom of movement, which is crucial during outdoor activities.
The future of innovation – what's next for Haglöfs?
Haglöfs continually strives for excellence, as evidenced by numerous awards and distinctions, such as the prestigious title of "Swedish Brand of the Year." These successes result not only from the high quality of products but also from the commitment to developing new technologies and sustainable development.
New horizons – sustainability and innovation
In the coming years, Haglöfs plans further investments in eco-friendly technologies and materials, allowing for even greater reduction of environmental impact. The brand also intends to develop its products by introducing new solutions that will surprise users with functionality and design. Haglöfs is committed to a future that combines care for the planet with technological innovations.